Going back to my (college) roots

I saw this WeWOOD watch advertised in a yoga magazine and was struck by how simply beautiful it was. It has the look of a metal watch, but it's made of wood! WeWOOD follows a similar philosophy to TOMS, in that it plants a tree for every timepiece sold. It's a nice concept, but I'm not completely sure I buy into the product description: "As alive as nature, your timepiece records your sensations and shares your experiences and may awaken memories from another time and place." It's a watch. It tells time. Let's just leave it at that. But, I do think it's perfect for the friend who lives in San Francisco who often sports North Face and only eats organic food. Or maybe just someone who appreciates design, like your architect friend.